Lionfish Logo Design

This logo was created in Illustrator by drawing a simple, solid fish shape and then using the Effect>Distort & Transform>Roughen… option. I then manipulated a few of the points to make the result look a bit more like the lionfish.

This was the result.

Lion Fish Cutout

I originally thought I would make the background of the fish some sort of rainbow pattern. But after a few attempts, it didn’t seem quite right. So I went looking for a different color scheme. I landed on this one. I’ve always loved this color combination. It’s warm, earthy and subdued, but I’ve never found a good use for them. This project provided that perfect opportunity.

See the color inspiration or use them for yourself on Adobe Color.

I drew a rounded square, and divided it into sections using the eraser tool. I then began to play around with the order of the colors and the space between them. Here the lightest, white-pink color is a separate shape behind the sections of red, green, blue and gold. The lines were free-handed and it gave it a flowing, organic movement, which added a lot later on.

Placing the lion fish over this pattern and using the Pathfinder options to combine the shapes, created this.

Although this is a little busy, I found that the diagonal lines over the fish gave the impression of flowing of water, so to emphasize this more, I began playing with the colors in pairs, and got beautiful results. Below are several of my favorites.

Blue on Gold
Green on Red
Blue on White
Gold on White
White on Gold
White on Green
Green on White
Red on White
White on Red
White on Blue
Green on Blue
Blue on Green
Transparent on Light
Transparent on Red
Transparent on Green
Transparent on Gold
Transparent on Blue
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Blue on Gold
Green on Red
Blue on White
Gold on White
White on Gold
White on Green
Green on White
Red on White
White on Red
White on Blue
Green on Blue
Blue on Green
Transparent on Light
Transparent on Red
Transparent on Green
Transparent on Gold
Transparent  on Blue
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And finally, the finished logo.

Featured Image photo by naomi tamar on Unsplash

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